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Sentra of Attention
Nissan unveils the 2000 Sentra
By Marc Stengel
FEBRUARY 14, 2000:
Even jaded Las Vegas was beside itself last month when news broke that
some lucky bandit-yanker landed a $34 million slot fortune with only $20
worth of bait. And while they didn't admit it openly, Nissan operatives on
hand for the national media debut of the 2000-model Nissan Sentra compact
sedan must have reveled quietly over these auspicious tidings. Not for
nothing, perhaps, did Nissan elect to preen its new Sentra before auto
writers at the opulent Mandalay Bay Casino: For all the new frills and
furbelows intended to refine the reputation of Nissan's entry-level
compact, stakes are especially high in this company's bid to redeem its
tarnished fortunes.
Entry-level compacts represent the cockfight of the auto business. It's
a messy, no-holds-barred category that nobody really enjoys but everyone
feels compelled to join. For a class of car ranging in price between
$13,000 to $17,000, you can just imagine how the "value" pitch works
overtime. Buyers at the bottom, where the base-model Nissan XE will compete
at an estimated $13,900 starting price, are typically watching every penny.
Since it's not unheard of that dealers will profit only $250 to $300 per
car in this class, it behooves a manufacturer like Nissan to load its new
Sentra with goodies that will sell themselves. Heaven knows most
salespeople won't be falling over themselves for chicken-feed commissions
when there are SUV profits to pocket.
Without the least sense of irony, then, did Nissan spokesman Mark Perry
introduce his new Sentra as the starter sedan "that only looks like
you can't afford it." For 2000, Sentra wears kicky new frocks, with a more
streamlined front silhouette that sweeps rearward into muscular haunches.
Many journalists in attendance wondered openly if Sentra might not
cannibalize sales of Nissan's own Altima sedan, which sits one rung higher
in the product line pecking order. "Not so," Perry predictably parried; but
then, with admirable candor, he admitted the graver threat: "It's the
2-year-old vehicles just coming off lease that we're really gunning for.
Sure, their prices are competitive, because they're used; but isn't a
new car at a similar price more desirable yet?"
Let's leave till another day a consideration of whether Altima is being
squeezed out of existence by Nissan's new Sentra below and a restyled
Maxima above. For the present, it's Sentra's turn to shine, and for the
most part it does. This compact's palpable self-confidence owes to
strategically larger physical dimensions. Wheelbase remains about 100
inches, but track is an inch wider than '99, height is an inch taller, and
overall length grows a whopping 6.5 inches. The resulting extra 3 cubic
feet of interior space are distinctly noticeable. Although more subjective,
the Sentra's emboldened "presence" on the road is psychologically
persuasive.
Underhood, a larger 1.8-liter four-banger inhabits the entry-level XE
and "volume leader" GXE models, and this is big news, on paper especially.
Compared to last year's 1.6-liter, the new 1.8 delivers 126 horsepower for
a 10-percent boost. Better yet, torque grows almost 20 percent to 129
ft.-lbs.; and since torque is the home of "throttle response," the
smaller-motored Sentras are demonstrably perkier than before. But with ride
quality tuned for softness, handling is moderately mushy; the combination
of Sentra's commuter-tuned powerplant, soft-shifting optional four-speed
automatic, and over-pliant suspension made for a relatively lackluster
drive through Nevada's sweeping desert highways outside Las Vegas.
And so it was a lucky roll of the dice that allowed me next to jump
directly into a 2.0-liter Sentra SE with optional Performance Package. The
gestalt experience of 145 quick-revving horsepower, snappy five-speed
manual shifter, and stiffened, sharpened handling both front and rear
transformed a scenic drive into a low-flying desert strafe. Trust me, the
new Sentra SE is a triple-digit ride that hardly breaks a sweat in the
wide-open sweepers. Better yet, don't trust me; you never heard it from
me.
Nearly as an afterthought, Nissan unveiled its new Sentra CA model in
Vegas with all the fanfare of a pin dropping. This is not to say that
Nissan isn't proud of its "Clean Air" technology, which has rendered the
limited-availability Sentra CA the most emissions-friendly gas-powered
vehicle in the world. It not only meets the same Super-Ultra-Low Emission
Vehicle (SULEV) ratings as experimental hybrid-engine designs but also
earns an Electric/Zero-Emissions Vehicle (EZEV) rating heretofore achieved
only by no-range electric vehicles. The performance penalty is only 4
horsepower and 7 ft.-lbs. of torque for the CA's modified 1.8-liter
motor.
But that ain't all: a special PremAir radiator coating actually "eats"
smog as the car rolls through space, converting O3 molecules into plain-old
fresh air, O2. Without hyperbole, Nissan can actually claim that a Sentra
CA is more beneficial to the environment while it's running than when it's
parked with the ignition off. The only small-print issue is the CA's
requirement of the low-sulfur fuel presently mandated only by California.
As this fuel becomes more widespread around the U.S., so too will the CA,
Nissan promises.
After the stunning success of Nissan's new Xterra compact-SUV in '99,
the 2000 Sentra represents a significant Second Act in Nissan's dramatic
process of self-rescue. There's more to follow, Nissan types broadly hint,
obviously referring to a resurrected Z-car sports model. But the Sentra is
making a credible effort to win over the hearts and minds of entry-level
buyers now. And who knows? If the CA model cultivates a following,
maybe Sentra will accomplish a clean sweep.

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