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No Kidding
By D. Eric Bookhardt
MARCH 23, 1998:
In his previous shows, lawyer-turned-painter Alan Gerson took us on a tour of
20th century life as it might appear to an outsider who also was a consummate
insider. It was a revealing vision, as we saw in Jungles and Bricks and
World Without Heroes, his series of surreal cityscapes in which modern
downtowns appear as Kafka-like concrete mazes inhabited by angst-ridden
executive managers, grimly posturing attorneys and men in gray suits.
Cartoonish and architectonic, his images reflect the sense of impersonal dread
that we associate with the bureaucratic mazes of modern times, that lurking
menace that sets the tone for such cautionary 20th century classics as George
Orwell's 1984 or Fritz Lang's Metropolis. But now that the Evil
Empire and Berlin Wall are history, I wondered if Gerson's angst might merely
be a Cold War relic. Such were my thoughts as I came home one day to find that
my electricity had been cut off. Without warning. How odd.
Not only had I paid the bill on time, but there had been no disconnect notice.
Surely it must be a simple mistake, I thought. And then the fun began. Divining
the numeric codes of Entergy Corp.'s phone system was telecommunications water
torture for starters, but when I finally reached a polite and apparently human
voice, I was told that I must give them my Social Security number before they
would even deign to discuss the matter with me.
Hello? Since when does a private enterprise need my Social Security number just
to take my money? This was weird, right out of Kafka. Here I was, trying to pay
my bill twice just so I could turn on my lights, and this global nuclear
behemoth was carrying on as if I were a suspicious Social Security claimant. I
will spare you the Orwellian techno-odyssey that followed; suffice it to say
that it was a chilling experience. But the kicker came when I was told, rather
reproachfully, that I could have avoided all this grief if only I had let them
siphon off their monthly tribute straight from my bank account as they had
previously requested!

Gerson's The Stranger depicts his typical angst-ridden industrial torment.
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The nerve! If they could bungle something this simple, how could I possibly
trust their fumbling cyber-fingers anywhere near my bank account? As if to
prove my point, the very next day, my bank sent me back my original check --
along with a notice from Entergy that read: "Entergy received this check. We
cannot locate a valid address for the customer. Please return to customer."
Needless to say, the address was right there all along -- how else could they
have billed me in the first place? Yet, after all these years on their grid, I
suddenly found myself a non-person with a non-valid address. Their computers no
longer recognized me: I had ceased to exist. Shades of the old Evil Empire at
its most senile. It was an object lesson in how Big Business and Big Brother
can become indistinguishable, and soon I was persuaded that Entergy might
indeed deserve all the bad publicity it has been getting of late (I am by no
means the first to be declared a non-person.)
In any event, I now have more than ample reason to feel that Gerson's late
industrial angst might not be so far-fetched after all. Actually, the man is
quite attuned to the times. Following the Evil Empire's death-bed conversion to
sleazebag capitalism, Gerson's work focused more on nature as a consumer
commodity in lush still-life studies comprising opulent blooms, roseate
blossoms and predatory insect species in decorator-Navajo crockery. It is a
tribute to the versatility of Gerson's imagination that he could find a mother
lode of paranoia even there. Of course, Ma Nature can be scary, as everybody
knows -- but what about the kids?
Gerson's new series, Child's Play, is all about the little ones, of whom
he says: "We all go through childhood, and then it becomes a foreign land that
we can't go back to, a sort of lost world." Of course, some may be more lost
than others; paintings like Boys and Lizard and Fat Boys at War
conjure up all of those halcyon childhood joys that their titles so
nostalgically imply. Yet all is not fun and games: some images stress the
exemplary virtues that prepare a child for worldly success. The Stranger
depicts a girl in a severe tunic beside a stark corporate tower. Her blank eyes
and fixed manic grin suggest a cross between a forced smile and a seizure --
the same death grimace seen in Gerson's corporate sharks and lawyers -- so we
know she must be on the right track.
The girl seems frozen in place as a darkly managerial shadow engulfs her, and
I'm not sure what Gerson is up to here, although it might be about the
millennial twilight of modern industrial society. We are, after all, on the
verge of vacating this tired technology-ridden century in favor of a brave and
promising, if utterly unknown, new world. Don't forget to turn out the lights.
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