National Past-time?
How to save baseball from itself
By Randy Horick
APRIL 12, 1999:
It might have eluded you amid all the recent hoo-ha about McGwire and
Sosa, or the monumental success of the Yankees, or the pennant fever that
seized Chicago, but baseball is diseased.
At least that's the word from the scribes and analysts, who have
observed the writing inscribed on the outfield wall and spread the alarm
faster than Roger Clemens can deliver a high hard one.
Before Mac and Sammy had even taken their first official swings of the
new season, before Albert Belle had alienated a single Baltimore fan,
before Kevin Brown's family had flown their first free junket on the
Dodgers' private jet, the pundits already were describing a vision of doom.
Their collective clucking drowned out all the cheers on opening day, and
they're now busily clamoring for some grand but unspecified solution.
Economics, the experts warn, is imposing a rigid and relentless class
stratification upon the grand old game. The revenue-rich, large-market
teams like the Yankees--who can afford a payroll of $85 million--will only
get richer. Small-market teams like Montreal--whose player salaries total a
comparatively puny $17 million--might as well begin the season 20 games out
of the lead, for all their chances of reaching the playoffs.
According to this analysis, fans of franchises in baseball's underclass
will become increasingly disenfranchised. They'll stop plunking down money
to watch luckless losers. Eventually, the cancer will spread, and even the
healthy organs will be affected by the tumors elsewhere in the body.
Most ominously, the Cassandras envision a cataclysm of Old Testament
proportions after baseball's current labor agreement expires in 2001:
another attempt by pig-headed owners to impose a salary cap; another
pitched battle with players bent on bleeding every possible dollar from the
market; another tanked season; another backlash so intense that fans will
forget about Saddam and Slobo and call for airstrikes against the playpens
of Bud, George, and Marge.
Or, here's another, slightly different scenario for the 2002 season:
Aided by fan-friendly, hitter-friendly new ballparks opening everywhere,
baseball attendance reaches an all-time high. They're packing 'em in even
in Detroit and Milwaukee, whose stadiums once were so empty that virtually
no home-run balls there were touched by human hands before bouncing off the
bleachers.
Both at home and on the road, the fourth-place Cardinals play before
sellout crowds, who have come to see McGwire (who by now needs only three
more 50-homer seasons to surpass Hank Aaron) and the game's best all-around
player, J.D. Drew.
With a team payroll scarcely higher than Randy Johnson's annual salary,
even the bottom-feeding Florida Marlins exceed expectations with an
exciting young team.
Here's why:
There exists a precedent for this disparity between the elite and the
rabble. Between 1949 and 1964, the Yankees owned baseball, winning 14
American League pennants and nine World Series.
For most of that era, franchises in Philadelphia and Cleveland were
lifeless. The White Sox were punchless. The Cubs were hopeless, but with
heroes like Ernie Banks, their fans loyally attended anyway.
Never was the sport more dominated by an exalted few. Yet we remember
the '50s and early '60s as a golden age for baseball, when it really was
the national pastime.
Sure, there's far more competition from other sports today. Yet I
suspect that baseball's health will remain robust.
McGwire and Ken Griffey have shown that stars can pull in fans even
without a stellar team. The Rockies have proven that new stadiums (five
more will open by next year) can attract fans to see losing clubs.
Interleague play and the expanded playoff format have helped create new fan
interest and new rivalries.
If they really want to improve baseball, Bud Selig and the owners should
forget about a salary cap (which isn't exactly charging over the hill to
rescue the NBA). Instead, they should immediately adopt this five-point
plan.
1. Import some Fidelismo. The recent exhibition between the
Baltimore Orioles and a Cuban all-star team in Havana illuminated one
glaring deficiency from the yanqui game: real passion. In Cuba,
baseball matters. The sport is imbedded deeply in the culture. (During the
revolution, Castro's stature as a leader was greatly enhanced because he
was a formidable pitcher.)
Cuban fans bang drums and shout. They hang on every pitch. They relish a
defense-oriented, base-to-base game that resembles the style of play in the
old Negro leagues.
If he learned anything from his trip to Havana, Commissioner Bud should
push to bring to the major leagues but some of the excitement of Cuban
beisbol. Add more exhibitions. Play a few regular season games on
the island, as the Padres and Rockies did in Mexico. After the World Series
ends, consider a Series of the Americas, pitting U.S. major leaguers
against teams from Cuba, the Dominican Republic, Puerto Rico, Nicaragua,
Mexico, and Venezuela.
Who knows? Through baseball diplomacy, Havana might someday host a
big-league franchise. Meanwhile, if U.S. fans can be exposed to their
counterparts from Latin America, some of the excitement is bound to rub
off.
2. Lighten up a little. Along with witnessing a triple play, the
end to George Brett's famous hit streak, and three homers by George Bell on
opening day (still a record), one of my fondest baseball memories is the
sight of Goose Gossage milking a cow as part of a Farm & Ranch Night
contest between games of a double-header. Somehow, I can't imagine such an
undignified event today.
Baseball, however, might profit from a little more of the fan-friendly,
slightly whacky ambiance of the bush leagues, just as the Sounds and
Predators have reaped rewards from understanding that entertainment entails
more than watching the game.
Think how much fun the All-Star festivities would be if the pitchers
could hurl baseballs at a dunk tank containing George Will or endomorphic
ump Bruce Froemming? As a complement to the home run derby, how about a
best of 10 at fungo shagging with Jose Canseco, Pete Incaviglia, and Ryan
Klesko, three outfielders who can turn the most routine fly ball into
physical comedy worthy of Chaplin.
3. Keep teams together. These days, the player who spends his
entire career with one team is rarer than a trial lawyer with a conscience.
Not surprisingly, one constant fan complaint is that it's difficult to
build loyalties when their favorite players keep jumping to new clubs via
free agency.
Baseball could greatly reduce that problem by adopting a practice
similar to the NBA's: Teams could keep their free agents by matching (or
exceeding by five percent) offers of other clubs. The players would still
make out like Butch and Sundance. But turnover might shrink, teams would
become more stable, and fans with money to spend would feel more attached
to their teams.
4. Make deadbeat owners field competitive teams. Boys, figure out
how to share revenues in ways that level the field for small-market clubs.
Meanwhile, stop whining about unprofitability when the value of each
franchise appreciates by tens of millions each year.
For the health of baseball, any owner whose team payroll is less than 50
percent of the league average should be required either to ante up or sell
out. Minnesota, Pittsburgh, and Florida, take note.
5. Please, please, please, figure out some way to make games
shorter. By the time you sit through a game with six pitching changes,
12 mound conferences, and 85 trips to the rosin bag, you could have watched
Gone With the Wind. Twice.

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