Weekly Wire
NewCityNet Paging Mr. Lincoln

Making book on mascots.

By Sam Weller

JUNE 8, 1998:  "My feet are killing me," says a guy on stilts garbed in Merlin the Wizard duds traversing the show floor of BookExpo America-a ratty gray wig stuck to his sweaty face. Glancing around, you just gotta wonder what mascots have to do with bookselling. Evidently something, because there are a whole lot of 'em about.

Abe Lincoln walks past, looking hungover as hell, yawning and offering a graveled "hey." A David Lettermen look-alike, champing a cigar and sporting a Cubs hat, says hello. The publisher who hired this guy could have just paid the Borders book remainder buyer-a dead-ringer for Dave who sports the attitude to boot. Spider-man waxes arachnid. A blind Cookie Monster slams into a table. A gruff voice inside a giant puffy baseball says he's "gonna have a heat stroke." A swing band in fuchsia suits sings a song inspired by the latest L. Ron Hubbard book.

Everywhere, mascots. Homer the Home Depot character waves but doesn't have a clue as to how to fix a broken air conditioner. George Washington strides by in a pair of tight-ass Valley Forge jodhpurs. Can you say sterility? Giant cartoon characters lope down aisles as publishers schmooze and talk about what parties they will be attending. A man in a Dalmatian suit asks what time it is. How do you go to the bathroom in that thing? "You hold it."

(Sam Weller)


Weekly Wire Suggested Links










Page Back Last Issue Current Issue Next Issue Page Forward

Books: 1 2 3 4 5 6 7 8 9 10 11 12

Cover . News . Film . Music . Arts . Books . Comics

Weekly Wire    © 1995-99 DesertNet, LLC . Newcity Chicago . Info Booth . Powered by Dispatch