 |
Soundbites
By Stephen Seigel
JUNE 28, 1999:
I've got my share of vices, but you want to know
what the most costly, time-consuming one is? I'm a complete magazine
junkie. I'll read just about anything I can get my grimy little
paws on, but I spend the majority of my (considerably sized) nose
embedded in the pages of music rags. Just as my record-buying
habit surpassed its "collector" status to fall into
the realm of "blathering, obsessive, broke idiot collector"
status, my magazine consumption has gotten completely out of hand.
In addition to subscribing to several, I buy an average of five
magazines a week. And the truth is, a lot of times I'm not even
sure why I bother. Most of 'em just flat-out suck. I used to subscribe
to Rolling Stone, 'til they started putting flavor-of-the-day
movie stars on the cover even more often than the lame-ass, middle-of-the-road
pop stars they favored years into the we-know-we-suck-so-we-might-as-well-really-start-suckin'
period of the mag. (Jennifer Aniston on the cover twice
in one year? Are you kidding me? Even People
wouldn't pull that shit, and they come out every week--twice as
many opportunities to suck!) Spin, once the perfect antidote
to RS' staleness when it hit the stands in the mid-'80s
with coverage of the then-new "college rock" scene,
lost its way once the genre was mass-marketed as "alternative."
These days they're but a younger, smugger version of Rolling
Stone, the likes of which I'm sure they were aiming to destruct
when they originally set out.
Cleveland's Alternative Press had a decent run there for
a couple of years as an up-to-the-minute chronicle for the indier-than-thou
set; now they seem to have settled into a groove catering to teenage
boys who don't realize that Orgy didn't actually write "Blue
Monday." CMJ (College Music Journal) New Music
Monthly brought a lot to the table initially: an ingenious
(lack of) ratings system for its reviews; instead of the standard
four or five star or 1 to 10 scale, they simply print an R.I.Y.L.
(recommended if you like) list of bands, a tactic since co-opted
by AP as well as several online retailers ("Click
here for other bands in this genre"). They highlight what
they consider to be the month's six best releases in a section
functionally titled "Best New Music." And best of all,
the mag comes with an audio companion: a CD that has highlight
tracks from the artists featured in that issue.
The downside is that CMJ also appears to be on somewhat
of a downslide. While it used to take pride in featuring artists
both in the magazine and on the CD that had previously gone unheard,
lately the roster of artists covered in its pages has become more
and more familiar to the casual music consumer (likely a bottom
line decision to increase its readership). It's also never been
one to really delve into long and meaty articles on anyone, preferring
instead to explore the vast possibilities of brevity in its coverage.
That said, it's still one of the better bargains out there, at
only $5.99 an issue.
Which brings us to the fact that, yes, there actually are a few
decent music magazines left out there. The best one is Mojo,
a UK import that is pricey at about $8, but worth it. Rather than
offering a quickie "What have you been doing since your last
album?" interview, Mojo exhaustively covers virtually
every subject it tackles, a rarity in the American rags. In addition,
Mojo scores big points by covering both new and (often
somewhat obscure) classic rock. To underscore both points, witness
the 15-page spread on the Grateful Dead, or the five pages spent
on both the new Pavement record and the Captain Beefheart box
set.
The late, lamented Option was a bi-monthly that was remarkable
in both its scope of coverage (avant-garde jazz placed next to
electronica placed next to indie rock) and the sheer volume of
album reviews contained in each issue. Its obvious successor is
Magnet, a bi-monthly remarkable in both its scope of coverage...you
know the rest. Whereas Magnet isn't quite as eclectic in
its coverage (especially the reviews section, which sticks mostly
to indie rock & pop), it offers nice little bonuses like a
musician-illustrated cover page in its reviews section. And though
many of its articles are brief, they are almost always meticulously
researched and well-written. (In the spirit of full disclosure,
the Weekly's own Fred Mills is associate editor of Magnet).
My only complaint is that the two months between issues can seem
like a lifetime.
Same goes for Puncture, a bi-monthly out of Portland,
Oregon, which picks up where the old Alternative Press
left off. In other words, it's an indispensable document of all
things indie. After a brief hiatus in its publishing schedule,
the magazine now seems to be back on track and on schedule. A
new issue should be hitting the stands any day now. And finally,
yet another bi-monthly: No Depression, while limited in
its scope, exhaustively covers the alternative country scene perhaps
better than any magazine so specialized covers anything. And while
often such narrowly focused magazines can seem to get by on shoddy
journalism ("But, we're the only ones even bothering to cover
this stuff..."), No Depression is both lovingly and
eloquently written, a testament to its writers' devotion to the
scene covered.

|



|